Hollywood A-listers Prince Harry and Meghan Markle have reportedly employed Sony Pictures alumna Fara Taylor to lead the advertising and marketing for their new media company, Archewell.
Variety pronounced that Taylor, the former vice president of world advertising partnerships at Sony Pictures, joined the Duke and Duchess' business enterprise in September 2021 as the head of marketing.
At the company, she reportedly oversees all world advertising efforts for Archewell's three divisions: Archewell Productions - which has an distinctive deal with Netflix, Archewell Audio - which has an extraordinary content pact with Spotify, and the nonprofit Archewell Foundation.
At the company, she reportedly oversees all global advertising efforts for Archewell's three divisions: Archewell Productions - which has an distinctive deal with Netflix, Archewell Audio - which has an extraordinary content pact with Spotify, and the nonprofit Archewell Foundation.
Taylor reportedly joined the crew of Archewell - which additionally consists of COO Mandana Dayani, Executive Director James Holt, Head of Content Ben Browning, Head of Archewell Audio Rebecca Sananes, Head of Unscripted Chanel Pysnik and Senior Vice President of Scripted Television Nishika Kumble - after she spent over a decade at Sony Pictures.
While there, Taylor labored on a variety of high-profile projects, inclusive of the marketing for blockbusters like Spider-Man: Homecoming and a number of James Bond films.
Taylor started her profession at the administration consulting company Accenture, and labored in advertising and marketing roles at Paramount Pictures and DreamWorks Animation before becoming a member of Sony Pictures Entertainment in 2011, in accordance to her LinkedIn - which still lists her as the vice president of world marketing partnerships at Sony.
Taylor is also a founding member of I am a voter, a nonprofit civic agency that used to be established by using present day Archewell COO Dayani, who joined the group just three months before Taylor.
Dayani reports at once to the Duke and Duchess of Sussex, and oversees boom approach and day-to-day operations at the company, according to Fortune Magazine.
She said at the time that she joined the company due to the fact 'I am so stimulated via the imaginative and prescient and unwavering dedication of the Duke and Duchess of Sussex to create a extra united, truthful, protected and equitable world.
'I am delighted to construct upon our shared mission to power systemic cultural change.'
While it was once established in 2020, the agency is simply now starting to produce content.
It announced that it is working on two tasks with Netflix - an animated series, Pearl, about a 12-year-old female who is inspired by way of influential girls in history, and Heart of Invictus - a docuseries about the international adaptive sports activities competition Prince Harry based in 2014.
The docuseries is set to air sometime this year, according to Netflix, and will show off competitors as they train for the sporting event and overcome life-changing injuries' or illness.
'This sequence will supply communities around the world a window into the moving and uplifting memories of these opponents on their direction to the Netherlands subsequent year,' Prince Harry said in a assertion remaining April.
'As Archewell Productions’ first sequence with Netflix, in partnership with the Invictus Games Foundation, I couldn’t be greater excited for the ride ahead or prouder of the Invictus community for consistently inspiring international healing, human workable and endured service.'
A few months later, Meghan additionally announced she was teaming up with Elton John's husband David Furnish on the animated collection in July, pronouncing in a statement about the show: 'Like many female her age, our heroine Pearl is on a ride of self-discovery as she tries to overcome life’s daily challenges.
'I’m delighted that Archewell Productions, partnered with the powerhouse platform of Netflix, and these brilliant producers, will together carry you this new animated series, which celebrates terrific women throughout history.'
Meghan did now not name any of the girls who will be spotlighted in the series - but she did add that each she and David are 'eager to deliver this extraordinary sequence to light', concluding: 'I am delighted we are able to announce it today.'
Tags: Queen, Prince Charles, Camilla, Duchess of Cornwall, Prince William and Kate Middleton, Prince Charles, Prince Harry, Meghan, Prince Philip
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